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Event marketing can be one of the most effective ways of driving sales, building brand loyalty and encouraging word of mouth. We provide marketers with an experiential opportunity to interact with qualified prospects outside the mass-media landscape in a more personal and memorable way.
Harness the power of Event Marketing
1. Drive sales
Event marketing is a highly effective platform to achieve your sales objectives with a unique opportunity to build your database, sell direct, build your brand, research the market, educate consumers, recruit social media followers and use interactive demonstrations to entertain, inspire and excite!
2. Unique and targeted marketing
Event marketing offers a powerful platform to demonstrate your key points of difference to a highly captive, targeted and receptive audience – this helps ensure you get more bang for your marketing buck.
3. Generate new business in a challenging retail market
How do you get more foot traffic through your stores in such a flat retail market? Set-up a temporary store at one of EMI's events and reap the benefits that comes with exposing your products and services to literally thousands of potential new clients for a fraction of the cost of most other media.
4. Harness the power of conversation
Traditional marketing channels seek to communicate appropriate messages to key market segments but Event Marketing goes one step further, allowing your best sales people to actually engage in the power of two-way conversation with both potential and existing customers.
5. Permission marketing = return on your investment
TV, radio and magazines provide 'interruption' marketing and hit their target audience on the 'off chance" their message is seen or heard. Visitors to our events make an active and conscious decision to attend, travel to the venue and pay for an entry ticket. This point of difference ensures a greater likelihood of reaching consumers that already have an active interest in anything and everything relating to that event.
6. Compliment your other media/pr activities
Every well-balanced communication strategy needs a strong element of face-to-face interaction to ensure you don't lose touch with your customers. In a digital age, event marketing is a great way to show consumers you're more than just a faceless website and for centuries this has been the most effective way of doing business.
7. FIVE senses to communicate your message
Event Marketing offers the ultimate 'experiential marketing' platform under one roof as your company has the opportunity to bring your brand messages to life and allow thousands of visitors to touch, hear, smell, squeeze, discover, compare, try, like and BUY your products and services!